The Secret Sauce

One of the most important parts of being a parent is BRAINWASHING your kids.

Indoctrination happens at a very early age.

The types of things to instilled in them, like, “You’re a Cubs fan. Not the Sox.”

“The only football team you root for are the Bears.”

“Never put ketchup on your hot dogs.”

And the most important one is what pizza you devote your allegiance to. My kid is all into the same pizza that I love. So we are good there.

People from Chicago get all bent out of shape about their pizza.

There are family wars about what’s the best pizza.

Luckily I married a girl from Crystal Lake and Crystal Lake Pizza sucks. So there’s no debate with my favorite pizza.

My cousin, on the other hand, married a south side girl and she loves Aurelio’s. There is a huge battles whenever we order. We allow the southsiders to order whatever they want, so we don’t get beat up.

My family all grew up on the north side, eating Lou Malnati’s, from their original store up in Lincolnwood. It’s amazing at how loyal one can become to certain things like pizza.

All of my out of town friends come to Chicago and will ask, “What’s the best pizza in Chicago?”

I’ll respond, “Oh my gosh, LOU MALNATI’s is the best. Come on, I’ll take you.”

We’ll go and I’ll give them the whole history of the restaurant. I love that place and now my son loves that place and my friends love that place.

For me this is how I run my dental office. I only recommend the things that I LOVE.

I use the sonicare toothbrush twice a day. I floss everyday. Anyone I recommend you to go see, I see them myself as a patient or I have my family see them.

Believing and doing the things you recommend, is so important. It builds trust.

If I refer you to an orthodontist, periodontist, or endodontist, I will give you one name for each of those specialties.

You see, everyone I surround myself around in our office, are people that hold the same values. We all come from very different backgrounds but we all hold the same value system.

Whenever people come here, they compliment how well they are treated. This is consistent in every level of our business. From our suppliers, to our referring doctors, to our team.

That level of consistent beliefs and values throughout our entire office is our secret sauce. It’s that clarity of what we stand for and what’s important to us is what sets us apart.

Check out my pizza lovers video below:

If you are looking for a consistent level of care, please call 773-292-1911.

Floss like a madman!

Emilio “Lou Malnati’s Rules” Couret