The Secret Sauce

One of the most important parts of being a parent is BRAINWASHING your kids.

Indoctrination happens at a very early age.

The types of things to instilled in them, like, “You’re a Cubs fan. Not the Sox.”

“The only football team you root for are the Bears.”

“Never put ketchup on your hot dogs.”

And the most important one is what pizza you devote your allegiance to. My kid is all into the same pizza that I love. So we are good there.

People from Chicago get all bent out of shape about their pizza.

There are family wars about what’s the best pizza.

Luckily I married a girl from Crystal Lake and Crystal Lake Pizza sucks. So there’s no debate with my favorite pizza.

My cousin, on the other hand, married a south side girl and she loves Aurelio’s. There is a huge battles whenever we order. We allow the southsiders to order whatever they want, so we don’t get beat up.

My family all grew up on the north side, eating Lou Malnati’s, from their original store up in Lincolnwood. It’s amazing at how loyal one can become to certain things like pizza.

All of my out of town friends come to Chicago and will ask, “What’s the best pizza in Chicago?”

I’ll respond, “Oh my gosh, LOU MALNATI’s is the best. Come on, I’ll take you.”

We’ll go and I’ll give them the whole history of the restaurant. I love that place and now my son loves that place and my friends love that place.

For me this is how I run my dental office. I only recommend the things that I LOVE.

I use the sonicare toothbrush twice a day. I floss everyday. Anyone I recommend you to go see, I see them myself as a patient or I have my family see them.

Believing and doing the things you recommend, is so important. It builds trust.

If I refer you to an orthodontist, periodontist, or endodontist, I will give you one name for each of those specialties.

You see, everyone I surround myself around in our office, are people that hold the same values. We all come from very different backgrounds but we all hold the same value system.

Whenever people come here, they compliment how well they are treated. This is consistent in every level of our business. From our suppliers, to our referring doctors, to our team.

That level of consistent beliefs and values throughout our entire office is our secret sauce. It’s that clarity of what we stand for and what’s important to us is what sets us apart.

Check out my pizza lovers video below:

If you are looking for a consistent level of care, please call 773-292-1911.

Floss like a madman!

Emilio “Lou Malnati’s Rules” Couret

World-Class Chicago, IL, Dentist, Dr. Emilio Couret for Exceptional Dental Care
“I’ve been seeing Dr. Couret for my dental needs for years–before he began his own office even. From Day 1–he was amazing. After years with no dental insurance, I needed a lot of work done, and was insanely anxious. Dr. Couret is an expert at putting you at ease and making you feel at home. And he seems to take the time needed to ensure his staff does the same. My teeth look amazing, and you will not find a more caring, comforting team in Chicago. They take the time to not just check your teeth, but to check of any issues that might arise, including cancers that other doctors may overlook. My husband and I are in the middle of planning a long-distance move, and I can’t even begin to think about finding a new dentist. Especially one that can live up to the standard Dr. Couret and his team have set.”
Ellie B.
Read More Reviews *The reviews are from actual patients of Dente Complete Dentistry. Individual results may vary.
Reviews are not claimed to represent results for everyone.
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Dr. Emilio Couret, our 5-star-rated Chicago, IL, dentist has transformed the smiles of over 6,000 patients. Dente Complete Dentistry offers the most advanced dental care for children and adults. Our dental care and treatment options include teeth cleanings, Invisalign, dental sealants, dental bonding, dental crowns, dentures, root canals, TMJ, anxiety-free dentistry, teeth whitening, veneers, fillings, dental bridges, dental implants, gum disease treatment and athletic mouth guards.
Call 773.292.1911 today to schedule your appointment with our Chicago, IL, dentist at our conveniently located Chicago dentist office. Come experience Dente Complete Dentistry and you will see we offer innovative and effective dental care in Chicago, Wicker Park, Lincoln Park, Bucktown & Logan Square, IL.
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