Over the last 4 years, I’ve been very committed to marketing our office. I realized that learning and doing it myself, was going to be essential to do it the correct way. I began reading marketing books and listening to marketing podcasts.
In this marketing material, I got a bunch of good ideas and began to implement it right away. The first thing that I implemented was the Dente newsletter. The newsletter would come out every month.
I was not sure how it was going to be received. But the newsletter was a huge hit. People began sharing our newsletter with their friends and we actually got new patients out of it.
After I got consistent with writing the newsletters, I began to write the blog emails.
All the marketing experts that I listened to, recommended to do emails daily, Monday through Friday. I was afraid to do it that frequent and that I would be a pest. But all the books that I read said to do it and to trust them.
I was very nervous but began writing emails daily. Some people unsubscribed, but the overwhelming majority of people, enjoyed the daily emails.
The reports showed that the percentage of people that open our emails, is just over 30 percent. For a marketing standpoint, 10 percent is a good number. I began doing all of these marketing ideas, because I wanted to grow the practice. And our numbers have doubled since I began marketing.
My next marketing effort is going to be videos. I have been really avoiding the video marketing because I am very, very scared of it.
I hate how I sound. I hate the way I put words together. I am completely afraid of public speaking.
But what I know is that people consume media differently and a lot of people like videos. And if I don’t get good at creating videos, I will be missing a huge part of the market.
The main thing I want these videos to be is fun and entertaining.
So here you go. I’m going to face one of my greatest fears.
Go to YouTube and like our site Dente.Chicago to catch all of our video.
Floss like a madman!
Emilio “No Stunt Double” Couret
P.S. Check out my latest video in the link below…watch for the eyebrows!!!https://www.youtube.com/watch?v=B2NImL7d4D0