Email Consistency | Dente Complete Dentistry

Email Consistency

Many people are amazed that I am able to think of 4 emails a week to write about. They don’t know where I get the energy and the time.

As I have written before, in the past, I was paying other people a huge amount of money to do my marketing for me.

They were responsible for defining what our office and myself stood for. They wrote stories to our patients that I felt were not a representation of our office.

I felt that it was disingenuous.

I complained to my friends about this inability to communicate our office and patient care philosophy. Every one of my friends sympathized with my complaints but never gave me a solution to my aggravation.

One of my friends suggested, “Why don’t you take over marketing?” I replied, “I don’t know how to do it.” His response to me was, “Oh!”

The second I heard his response, I knew that I had to take the marketing into my own hands and learn how to do it myself.

What I learned is that everyone on this planet is a brand. A brand is what you believe in. What your values are. What you stand for.

It’s an interesting exercise. You begin to analyze the things that are important to you and why you do the things that you do.

We are all BRANDS.

One of the things that I decided to do was post my daily emails Tuesday through Friday at 8:00am.

I’ve been doing that every Tuesday, Wednesday, Thursday and Friday for the last 4 years. I’ve only missed a few days during Christmas time, because that is when I take my vacation.Other than that, I’ve been consistent.

Now you’re thinking how does posting at the same time 4 days a week represent your brand. My posting at 8:00am is a very deliberate and thought out time.

Prior to the pandemic most of my patients were commuting to their offices between 8:00am and 9:00am. Many of them would read my daily post during their morning commute. (Of course, not while driving.)

But the main reason I posted at the same time everyday, was to demonstrate my commitment, my consistency and my dedication to you and myself.

If you notice that I am committed to doing that with my daily emails, you can only imagine my commitment level with your dental care.

We have grown tremendously since we began taking charge with our marketing.

A huge part of that has been because of our consistent dedication to our message.

If you are looking for an office that is dedicated to providing you with the best possible care, please call 773-292-1911 or contact us at to schedule an appointment..

Floss like a madman!Emilio “Typing Test” Couret

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World-Class Chicago, IL, Dentist, Dr. Emilio Couret for Exceptional Dental Care
“I’ve been seeing Dr. Couret for my dental needs for years–before he began his own office even. From Day 1–he was amazing. After years with no dental insurance, I needed a lot of work done, and was insanely anxious. Dr. Couret is an expert at putting you at ease and making you feel at home. And he seems to take the time needed to ensure his staff does the same. My teeth look amazing, and you will not find a more caring, comforting team in Chicago. They take the time to not just check your teeth, but to check of any issues that might arise, including cancers that other doctors may overlook. My husband and I are in the middle of planning a long-distance move, and I can’t even begin to think about finding a new dentist. Especially one that can live up to the standard Dr. Couret and his team have set.”
Ellie B.
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Dr. Emilio Couret, our 5-star-rated Chicago, IL, dentist has transformed the smiles of over 6,000 patients. Dente Complete Dentistry offers the most advanced dental care for children and adults. Our dental care and treatment options include teeth cleanings, Invisalign, dental sealants, dental bonding, dental crowns, dentures, root canals, TMJ, anxiety-free dentistry, teeth whitening, veneers, fillings, dental bridges, dental implants, gum disease treatment and athletic mouth guards.
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