We have a small neighborhood theater by our house. This theater was built in the 1920’s and has had many renovations but has maintained it’s small town feel.
The day to day operations of the theater is basically run by neighborhood high school and college kids.
Most people who attend the theater, know the employees because a lot of them went to school with their kids.
This connection to the community encourages the employees to be polite and helpful, because people know their parents. My favorite part about going to this small theater is the popcorn.
Nowadays, most of the big theaters preload the popcorn into the popcorn buckets.
If you’re a person that likes butter on your popcorn, this makes it difficult to get an even distribution of butter throughout the entire bucket. The top layer gets all the butter but the middle and bottom layer get none.
At this smaller theater, each and every bucket of popcorn is individually prepared. If you want butter, the theater employee will fill half of the bucket then pour the butter. Then fill the rest of the bucket and more butter on the top.
This little detail makes the flavor of the popcorn all that much better. And this individualized care makes you feel special.
It’s something that many of today’s companies have gotten away from, in the name of efficiency.
Today we are seeing this type “efficiency” in today’s dental practices.
More and more of today’s dental offices are being gobbled up by venture capital firms. These firms look to slash their costs by introducing more “efficient” ways of doing business.
Some of the things they will do, is have call centers when you make your appointments. There is no relationship with the person making your appointments. These are people that you have never met and probably never will.
Then they hire multiple providers and you’re assigned to whoever is first available in their schedule.
Seeing the same dentist, each time you go to your dental appointment, is becoming old school. The new way is to have less of a relationship with the patient and to prioritize getting in and out swiftly.
See as many patients as you can, in an hour.
I’m cool with being a dinosaur. I love establishing long-term, deep relationships with my patients. It’s very old school but that’s how I like it.
My patients know a lot about my family, Sarah and Finn. And I learn a lot about them as well.
It makes the visits that much more enjoyable.
Floss Like a Madman!
Emilio “Popcorn Refills” Couret